Truphone is a global telecoms innovator catering to the unique needs of the financial and corporate technology sectors.
As Lead Copywriter I led all content creation in eight markets, both by creating content and managing localisation agencies. I also developed brand guidelines, including tone of voice documents and value propositions.
By creating content strategies catered to the needs of local markets and by simplifying the complex product features, my work enabled Truphone to win new clients and secure over $339m in new investment.
