Split Decision

Split Decision is a game I designed for Mental Floss Magazine in 2012. It challenges you to sift nonsense from knowledge through bizarre binary decisions.

In addition to developing the concept, I wrote all content for the game, including UI, App Store copy and promotional materials. I also ran regional PR activities for the game by leveraging my journalistic network.

Split Decision was released to rave reviews and stayed in the Top 10 chart on iPhone for six months after release. It is available now for mobile devices.

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