Pollen White Label (formerly known as StreetTeam) is a SaaS platform powering Ambassador campaigns for leading culture brands, enabling fans to sell experiences, tickets and more to their friends. It’s trusted by 450 of the biggest music brands in the world, including Lollapalooza, Reading & Leeds Music Festival and Electric Zoo.
As Senior Product Marketing Manager for Europe, I was responsible for all PWL’s B2B sales material. Between 2017 and 2020 my team created 300+ assets, including value propositions, sales collateral, case studies, websites, whitepapers, client videos and more.
During this time PWL grew GMV by more than 200% YOY, integrated with all leading ticket providers, signed hundreds of new clients and increased both customer and client retention.
