Pollen is a marketplace which offers members exclusive experiences built with more than 500 of the best live event brands and the biggest artists in the world. I was involved with Pollen as part of the initial squad to build and validate the concept, growing it from the earliest MVP.
After Pollen proved successful, I led over 150+ projects, first as Head of B2B Content and later as Senior Product Marketing Manager. Projects ranged from crafting the value proposition and personas through to the launch of the Pollen Insider editorial platform. I also worked on many behind-the-scenes projects, such as investor materials for successful Series A, B and C rounds.