Laundrapp – Extreme Ironing Campaign

Laundrapp is the UK’s most popular laundry and dry cleaning service. It now covers more than 200 towns across the UK — but initially it only had a handful of London postcodes.

Working with local free-running groups such as Team Kinetix I subverted the extreme ironing meme to seed word-of-mouth into new areas as we expanded.

As Social Media & Content Marketing Manager I tracked success in real-time and used voucher codes for attribution. Though unscalable beyond London, the campaign bought in hundreds of new orders and bought an initial growth spurt that supercharged Laundrapp’s later expansion.

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