Laundrapp is the UK’s most popular on-demand laundry and dry cleaning service. I joined the team when it was a simple MVP operating in one London postcode and by the time I left, two years later, Laundrapp was operating in more than 200 towns across the country and preparing for international expansion.
In addition to writing national TV adverts and running all social and content marketing activities, I also ran a wide variety of other activities. Everything from coordinating local free-running groups to seed word-of-mouth to running product focus groups and creating targeted offers based on audience research.
Laundrapp raised £4m in Series A, £5m in Series B and had a successful merger in 2019. My final project at Laundrapp was working with Amazon UK as a launch partner for the Amazon Alexa device.
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